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INTRODUCTION

Welcome and thank you for investing in Mailing List Secrets. In this guide, I will show you how you can:

1 Create your own successful E-zine (or newsletter) where your subscribers are interested in what you have to say, and they have every darn good reason to listen to you.

With so many E-zines out there, you have to have an edge of your own. Forget the “standing out of the crowd” mentality. Because not only it is nearly impossible, I think that getting people to listen to what you have to say is more important, having looked that each of us can easily subscribe to any E-zine of our choice at the click of the button for free.

In this guide, I show you how you can have your own “fan club” or “cult” and they are definitely better than having just any sort of mailing list, because you would have people take your words rather than from someone else, even though the messages may be similar.

2 Make your money from several ways possible with your mailing list!

I describe to you several ways on how you can make your money from your E-zine (your E-zine IS your mailing list). No, there are more ways of making your money other than just sending out regular endorsements to another product or service, though that is one good way of making your profits in a short period of time, and I mean literally hours from the moment you send out an endorsement letter.

3 Get targeted subscribers into your mailing list by the truckloads!

How you can get subscribers whether you have a lot of money or not using ingenious concepts, some of them which you might have not even thought of!

You will also discover how you can find out your subscriber needs and if the subscribers are really your prospects in the first place without having to pay for a survey!

4 Get repeat customers.

You cannot get far with just one sale from one person. I also show you how you can get more sales from the same group of customers just by making them feel special about your next offer!

5 Create a system that does most of the chores for you!

I do not need to have a crystal ball to tell that one of the main reasons you want to start an Internet Business is that you want to have more time and more money. In this guide, I reveal the entire blueprint to a simple but powerful system that can be responsible for making sales for you while sparing you the time to do most of the unnecessary tasks!

Why Have a Mailing List?

Before anything else, it is important for you to have good reasons to have your own mailing list in the first place. Consider the following:

If you join a Network Marketing company, your upline would require you to write a list of 100 names of people whom you know. The people you know are your prospects because they might be interested in becoming a consumer or starting their own Network Marketing business like you.

If you own a Conventional B2B Business, your target prospects are other businesses, and their information and contact details are likely to be found in the Yellow Pages or telephone directories. Thus the information found in Yellow Pages and the telephone directories are your list of prospects.

So, why have your own mailing list? Because that is where your potential customers are!

The common mantra that most other Internet Marketers follow is “The money is in the list” and I tend to agree with them.

Of course, that is often true only if you harness your mailing list well and that your subscribers are responsive in the sense that they do bother reading your emails every time you send a broadcast to your mailing list. How responsive your mailing list subscribers depend on how well you develop your relationship with them and how much you understand who your prospects are. Otherwise, don’t hope on cashing in onto your mailing list!

Regardless of what kind of Internet Business you are starting, having your own mailing list is a must. No exceptions.

I am aware that there are JV brokers who are making money simply by making successful Joint Venture deals between the product creators and E-zine publishers without having to have their own mailing list. But then, having your own mailing list gives you tremendous advantages that both JV brokers and product creators do not have.

For one, whenever you have a product or service you either own or are an affiliate for, you would not have to look further than your own mailing list thus you can be in profit within hours from the time you send out your endorsement letters.

The bigger and more responsive your list is, the more sales you will make and in a shorter period of time.

Secondly, having your own mailing list is more important than just having your own product. Even if you do not own your own product, you can still be an affiliate or Joint Venture for other people’s products.

For the third and most important reason: having your own mailing list gives you the opportunity to first prove your credibility to your subscribers through what you have to share with them in your E-zine! Now that we have established that your mailing list is an asset worth creating, you will also come to learn that…

Your E-zine vs. the Newspaper Company

… you have the following tremendous advantages over the company that brings you the daily newspapers simply by running your own E-zine!

  • You do not have to invest millions of dollars and a ton of effort into your E-zine as opposed to newspaper companies. Starting your own E-zine is practically free to low-cost.
  • You do not need to worry about delivering your E-zine to your readers on time when every issue is ready. Using an Auto Responder with Broadcast feature, you can send your E-zine issue to hundreds, maybe thousands of your subscribers at the click of a button.
  • With the leverage of the Internet, your E-zine can be your personal paperless newsletter that can reach to as many people as you wish. Thus starting your own mailing list is in your reach. Not everyone can start a newspaper company, but everyone sure can start his own E-zine!

The Concept

You must have a huge collection of information on a certain subject before starting your own E-zine. You can share mini tips, short stories, lessons, mini-courses, or snippets on any topic of your choice with your subscribers.

You dispense bits of information to your subscribers on a periodical basis (preferably as regular as once a week) through E-mail. Cost of joining your E-zine on the part of your subscribers is zero.

Preferably, the information you send to your subscribers is non-time sensitive, allowing you to compose your E-zine issues in advance.

For instance, you can compile 30 issues in a day and send each issue every week. This means that you have just compiled content for 30 weeks in one day! This would have been impossible to do if you are sharing time-sensitive information such as the latest natural disaster, celebrity news, etc.

Count Your Profit Centers

You want to make money with every chance possible from your mailing list, from the time your visitor goes to your Lead Capture Page until he stays subscribed to your E-zine. Here are how you can make money from the following ways:

Profit Center #1: One Time Offer

When your subscriber fills in the opt-in form to join your mailing list and get your free report, he will first see your One Time Offer page (like the example below) before downloading your free report.

Your One Time Offer is a sales letter which your subscriber, now your prospect, will see, with the context that this special offer is made available to him only once.

Give a quality One Time Offer to couple with a sales letter with a good conversion rate and you can cash in on your prospects immediately upon signing up!

Profit Center #2: Advertisements and Recommendations in Your Free Viral Report

Giving something away for free (e.g. a free report of your own) allows you to prove your credibility to your subscribers and gives them an incentive for subscribing to your E-zine. In your report, you can include both your own links and affiliate links in the form of your recommendations or advertisements.

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